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ST327 Highlights

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ST327 Highlights are updated to the current year lectures. The core content has been summarised into a revision document and contains 44 pages and over 15,000 words.

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Description

ST327 Highlights are updated to the current year lectures. The core content has been summarised into a revision document and contains 44 pages and over 15,000 words.

Topics include introduction to market research, defining the market research problem, research design, internal secondary data and the use of databases, qualitative research methods, projective techniques, survey and quantitative observation techniques, measurement and scaling fundamentals, comparative and non-comparative scaling, questionnaire design, sampling design and procedures, final and initial sample size determination, cross-tabulation and hypothesis testing, analysis of variance and covariance, correlation and regression, discriminate analysis, factor analysis, cluster analysis and conjoint analysis.

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Delivery

Instant Email Access Link

Licence

Unlimited Read Only Access

Pages

44

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