These are revision notes for the management module ‘Introduction to Marketing’. It contains notes from all lectures. Topics include ‘What is marketing, the European marketing environment, buyer behaviour, segmenting markets, marketing information and research, product, price, place, promotion – integrated marketing communication, promotion: adverts and sales promotions, promotion – direct and digital marketing, PROM: personal selling, PR and sponsorship, marketing strategy and planning, services and non profit marketing and past paper questions. This is a 98 page document.
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